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Digital Strategy

The Importance Of Developing Your Own Fanbase Data

November 11, 2017

Marketing music looks very different in 2017 to how it did in the year 2000. Where then, you had your own website, maybe a MySpace page (remember thos...

Digital Strategy

How To Improve Online Sales

May 11, 2017

So you’ve got a website, and you’re selling products through it, and it’s getting traffic but you just don’t seem to be making the sales you thought y...

Digital Strategy

5 Key Ideas To Improve Website User Experience

May 4, 2017

Website user experience is very important regardless of your industry. Research has shown that 88% of users will abandon a site that does not have a g...

Digital Transformation

Similarities Between Agile & Stoicism

March 24, 2017

Anyone who knows me, knows that one of the most important things to me is to be effective. Not efficient but effective. I believe strongly in the use ...

Digital Strategy

How To Calculate Return On Investment For Digital Marketing

March 7, 2017

Before you commit your hard earned dollars to any digital marketing activity, it’s important that you are able to calculate the ROI to determine wheth...

Emerging Technology in Advertising

How To Find New Vendors Using AdWords and Facebook

February 10, 2017

WITH over 39,000 real estate agents and companies in Australia, it’s important you’re doing all you can to stand out from the crowd and be seen when c...

Emerging Technology in Advertising

How To Match Offline Purchases To Online Marketing

January 31, 2017

One of the questions we get asked a lot is how it is possible to measure digital marketing efforts when your purchase is offline, either in your own s...

Emerging Technology in Advertising

Why your digital marketing reports need to look beyond last click attribution

December 13, 2016

There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find th...

Product Management

What is Digital Strategy?! We’re glad you asked…

October 24, 2016

Read our post below on What Digital Strategy is, or just watch our 90 second explainer video at bottom!When people ask what we do (and what is digital...

Emerging Technology in Advertising

Marketing Beyond The Major Portals in Real Estate

September 28, 2016

Many people love to flick through property images online – they’re well shot, usually highly aspirational and give you an insight into your neig...

Emerging Technology in Advertising

How to Market your Music Online

September 8, 2016

We love music, so much so that Anne-Marina, our principal consultant, is busy learning to play guitar and piano. This brought up a point from her past...

Emerging Technology in Advertising

Pokemon Go: A marketer’s dream

August 18, 2016

There has been a lot of press about the new Pokemon Go app since it came out.   There have been people caught driving whilst playing it, entire suburb...

Agile

Product Management 101: things to consider if you’re a start-up

July 8, 2016

Being part of a start-up is exciting and oftentimes that means you’re moving so quickly that you might forget certain essential things. So keep ...

Emerging Technology in Advertising

Why a digital presence is important for offline businesses too

June 8, 2016

We spend much of our time talking about digital strategy and how it can impact your business but don’t be fooled into thinking that it only appl...

Emerging Technology in Advertising

Ad-Viewability – A Quick Start Guide

May 14, 2016

Last year we wrote a post on ad-blocking, where we spoke about what it is and how you can take steps to protect your business model from it. Next into...

Product Management

How Facebook’s recent updates can improve your business

May 6, 2016

Published on Digital Ministry, this post explores how the changes that Facebook announced at its developer conference in April can help publishers, re...

Publishing

Updated – Top 5 tips for SEO Success 2017

April 5, 2016

SEO can be a complicated beast to the uninitiated. There are no real rules published by Google so it really is a skill-set that is entirely based on e...

Product Management

How getting your user persona and content model right will improve your SEO

March 7, 2016

If you’re publishing a website that is driven by content, as most are these days, then there are two key building blocks you should begin with b...

Agile

Agile product prioritisation: why business value is the only metric that matters

November 8, 2015

Now that we’ve established what a product manager does, just how does that product manager prioritise competing requests that come from all area...

Emerging Technology in Advertising

How will ad blockers impact ad-funded digital businesses? #advertising #media #digital

August 19, 2015

It seems that ad blockers are getting more and more air time these days, with many in the digital media industry confused about just what they mean fo...

Agile

Just what is a vertical slice? A guide to #agile development.

June 9, 2015

A friend of ours used to joke that the name of this company should be Vertical Slice because of the number of times we’d say it in a given day a...

Professional Development

E-Publishing: How you too can be an author

May 30, 2015

One of the great things about the digital revolution is that it has broken down barriers to entry in lots of industries – one of them being publ...

Mobile Optimisation

Time to launch a new product: FOOD TO LOVE

May 23, 2015

FOOD TO LOVE is your online destination for the best recipes and articles and videos on upcoming food trends in Australia. Supported by the iconic bra...

Product Management

#Responsive versus fixed width website design – does it really matter? Top 5 tips.

March 6, 2015

In short, yes. These days the internet is accessed through a plethora of devices: desktop, laptop, tablet, mobile and even smart watch. So what do you...

Emerging Technology in Advertising

What gets better traction for publishers? Mobile Web or Apps?

February 13, 2015

A study from eMarketer notes that adverts on mobile web gets considerably more click throughs than adverts displayed via mobile apps. It’s a fai...

Mobile Apps

New Year, New You. The 3 best tech innovations to help you get fit and stay fit.

January 20, 2015

The fitness space in digital technology has always been full of companies who think that their invention is the next big thing that will change the ma...

Mobile Apps

5 ways to stop email from ruining your business

December 16, 2014

Back in the day it was a novelty to hear the “AOL You’ve Got Mail” sound which was forever immortalised in the movie with Meg Ryan a...

Mobile Apps

Stream your music in your crowd sourced ride: #uber #spotify

November 27, 2014

Ever felt frustrated when you were about to leave for a big night out and had to switch off your music to get into your taxi to get there? Well, now y...

Emerging Technology in Advertising

Globalisation of Content and Copyright – #digital #content

November 19, 2014

There were whispers this week that Netflix are in Australia and are in the early stages of planning their launch. We’re keeping our fingers cros...