Emerging Technology in Advertising, Product Management

A clever use of Tech in advertising – #lookup

This was sent to us a couple of weeks ago. It was a campaign for British Airways that was put together by Ogilvy in the UK. Though it was actually done nearly a year ago now, it’s an excellent example of creative and tech knowledge combining. T

he premise of the campaign was a billboard in London’s Piccadilly Circus which uses surveillance technology to detect when there is a BA aeroplane in the air and close by the billboard. It then interrupts whatever advert is currently playing and is taken over by a child pointing up towards the plane, before overlaying the flight information: – Flight Number – Flight Destination – Destination weather

Take a look on YouTube to see more

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